Building on

Reading Time: 2 minutes

Blog 1: Citizen focused data sharing to encourage economic renewal aka ‘How busy is Toon’

In this guest blog, Jenny Nelson (Digital Newcastle Programme Manager) shares a progress update from the ‘How busy is Toon’ project. You can find out more about the #LocalDigitalC19Challenge and the other projects we have funded by visiting the Local Digital website.


And we’re off!

I’m really excited that we’re up and running with hedgehog lab on our C-19 Challenge funded project to build on our beta product and support a safe return to the high street. The team have combed through and analysed nearly 300 survey responses, from Baby Boomers to Gen Z, plus follow up interviews to understand more about the impact that COVID-19 has had on people’s lives, their mental well-being and their feelings about ‘returning to normal’.

As I’m sure you’ve experienced with your social circles, we’ve seen a wide range of responses and mindsets; some of which could be summarised as generational, but most of which cuts right across the age range. What came through loud and clear is that there is confusion about rules and safety systems, which is coupled with worry about enforcement (or lack of…). People are worried about the behaviour of others, but on a positive note, most people are craving a return to a level of normality.

What we’re moving towards is ‘something’ which gives people the information to help them plan when to go to the city centre, how to get there and what to look out for when they are there. The team have summarised the different mindsets using the approach below, based on people’s level of concern and their awareness of the evolving situation.

This illustration demonstrates the teams research findings into different mindsets and levels of concern surrounding the impact COVID-19 has had on people’s lives

We’ve looked at how COVID-19 related data is being provided by other sources — including Google, Trip Advisor and CityMapper; other existing data sources (for example, public transport) and how we might crowd source data that we don’t have. We’re moving into the design phase now where defining a crystal-clear scope will be really important — there’s so much that we could do and lots of different paths that the project could take. We’re going to have to be super careful that we’re focused on meeting the most important user needs that will deliver the biggest impact for users. Join us for our next show and tell (Friday 18 September, 10.30–11.30 am) to find out more!

Keep up to date and follow their progress

Thanks for reading! Be sure to follow @LDgovUK on Twitter for all the latest #LocalDigitalC19Challenge news and updates.

Stay in touch

Sign up to our email list to be notified of the latest industry news