Privacy policy

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California residents, please click here for the CCPA addendum to this privacy policy.

Goto50 is a registered brand name of ADLINK Edge Computing Limited, a subsidiary of ADLINK TECHNOLOGY Inc. (“ADLINK”). ADLINK respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and will tell you about your privacy rights and how the law protects you.


This version was last updated on 29th March 2022. We may change this policy from time to time by updating this page, so please revisit and reread it periodically. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

1. Identity Data – first and last name, user name
2. Contact Data – address, email address and phone numbers
3. Technical Data – last login, internet protocol addresses, location
4. Usage Data – information on how you use the website
5. Marketing and Communications Data – includes your preferences in receiving marketing from us.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.


Where we need to collect personal data by law, or under the terms of an agreement we have with you and you fail to provide that data when requested, we may not be able to perform the agreement we have or are trying to enter into with you. In this case, we may have to cancel a service you have with us, but we will notify you at the time if this is the case.


We use different methods to collect data from and about you including through:

Direct interactions: You may give us your Identity, Contact and Marketing and Communications Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, pixels, server logs and other similar technologies.
Third parties or publicly available sources: We may receive personal data about you from various third parties with whom we have partnerships. Technical Data from analytics providers based outside the EU.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


We have set out below, in a table format, a description of all the ways we plan to use your personal data, as well as which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Purpose/ActivityType of DataLawful basis for processing
To register as a new customer(a) Identity
(b) Contact
Consent – Consent requested at the time of registering. Granular opt-in provided
Process and deliver your request for information e.g. download products, whitepapers, on-demand webcasts, register for a webcast(a) Identity
(b) Contact
Legitimate interest – To provide the information requested by the user
To administer and protect our business and our site (incl. troubleshooting, data analysis, testing, maintenance, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
Necessary for the legitimate interest of running our business, provision of administration and IT services and network security.
To deliver relevant content and advertisements to users and measure and understand the effectiveness of our marketing(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Marketing and Communications
Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and inform our marketing strategy.
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(c) Technical
(d) Usage
Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy.
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Marketing and Communications
Necessary for our legitimate interests to develop our products/services and grow our business.


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

We may use your Identity and Contact Data to deliver our newsletter, product updates and details on new products to you if you have provided your consent.

You will receive marketing communications from us if you have requested information from us or if you provided us with your details when you registered on the ADLINK website and you consented to receiving that marketing.


You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting our Data Compliance Officer (See Section 12 below) at any time.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact our Data Compliance Officer.

If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


ADLINK is an international company, with affiliates and divisions based outside the European Economic Area (EEA). As part of our business processes, we may process your personal data by undertaking a transfer of data outside the EEA. We may also use service providers who are outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, as well as applicable legal requirements.


Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the following rights in relation to your personal information:

If you wish to exercise any of the rights set out above, please contact our Data Compliance Officer for further details. 

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (‘ICO’) on individuals’ rights under GDPR.

If you would like to exercise any of those rights, please:

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


The above Privacy Policy is relevant for ADLINK Technology Inc., ADLINK Technology GmbH and ADLINK Edge Computing Limited. These entities are the controller and responsible for your personal data (collectively referred to as “ADLINK”, “we”, “us” or “our” in this privacy notice. Our full details are: Full name of legal entity: ADLINK Technology Inc. Data Compliance Officer: Jeff Chou Email address: Postal Address: 9F, No.166 Jian Yi Road, Zhonghe District, New Taipei City 235, Taiwan Full name of legal entity: ADLINK Technology GmbH Data Compliance Officer: Roy Wan Email address: Postal Address: Hans-Thoma-Straße 11, D-68163 Mannheim, Germany Full name of legal entity: ADLINK Edge Computing Limited Data Compliance Officer: Steve Cammish Email address: Postal Address: The Edge, 5th Avenue, Team Valley Trading Estate, Gateshead, NE11 0XA United Kingdom

Any change in the Data Compliance Officer or other amendments to the above contact details shall be notified by way of updated revisions to this Privacy Policy. We hope that we can resolve any query or concern you raise about our use of your information so please contact us in the first instance.

In the event that you wish to make a complaint about how your personal information is being processed by the Company, or how any query or concern has been handled, you have the right to lodge a complaint directly with the Information Commissioner’s Office (‘ICO’), the supervisory authority in the United Kingdom (available at We would, however, appreciate the chance to deal with your concerns before you approach the ICO.

California Consumer Privacy Act (CCPA) Addendum

In addition to ADLINK’s standard privacy policy listed above, the following provisions apply to California residents.

If you would like to request a copy of our data records or to change, delete or restrict the use of or object to the processing of your personal data that you have previously provided to us, please contact us via email at or via telephone at 1-800-966-5200. ADLINK acknowledges and respects our customers’ privacy and will comply with your request as soon as reasonably practicable and consistent with applicable law.